Our vision: Lingerie is no longer about choosing between comfort, style or designs that only cater to the male gaze. It’s about representation, authenticity and women reclaiming their bodies.
womanhood is a joining of forces: we make sure each lingerie brand we stock aligns with our values of diversity, inclusion and body positivity.
Our aim? To build a community of confident, empowered women. To champion diverse, ethical and independent brands, who create their products with love. To shake up the underwear industry and inspire every one of us to feel great in our skin—no matter body type or style.
