SEARCH ENGINE OPTIMISATION
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ISBN: 0596527861, 41 pages. Rating: |
- (4 out of 5) This is not a book but a PDF which has been published by O’Reilly and written by Harold Davis to give you a good overview of Search Engine Optimisation (SEO). The PDF can be purchased and downloaded at the O’Reilly web site.
The PDF contains 41 pages and covers everything you need to know about the basics of SEO from driving traffic to a site to avoiding SEO pitfalls.
The PDF covers natural and paid listings, the correct type of content to add to your website and website metrics. ‘Search Engine Optimisation’ also goes into some depth about the Google PageRank algorithm and the importance of exchanging links between websites and the right way to go about it.
The PDF also covers how to make your web pages SEO friendly by making sure you have the correct Meta tags, headings, alt text on all images and about site navigation and keyword density within your content. ‘Search Engine Optimisation’ finishes by discussing SEO Tools which can help you improve your SEO techniques.
Overall, a lot of the information contained in ‘Search Engine Optimisation’ is very useful for a beginner of SEO, although all of these basics should be known by a competent web developer/designer. If you want to learn the basics of SEO then this PDF is a good read which may take you about an hour to complete. This is definitely good for people who may run their own site or are trying to establish a web based business.