Founded in 2021, OMHU is a Danish knitwear label that prizes function, comfort, and sophisticated design. Born in Denmark and made in the UK, OMHU mindfully crafts long-lasting pieces that become the hero items of a wardrobe.
The brand is designed by Danish founder, Lin Routhe. After training at the Royal Danish Academy of Design, Lin went on to work in major fashion houses in New York and London before establishing her own label. A culmination of her rich experience, OMHU knitwear has clear design values; simple and bold, with easy-to-style silhouettes and block colours that are further elevated by contemporary fits and thoughtful details. Paying homage to her home, each piece in the collection is named after a Danish Island.
Made using Icelandic, Italian and British wool, the biodegradable materials used in the collection have been selected for both their low environmental impact and their enduring ability to be tough on the outside yet soft on the inside. OMHU’s full collection is made in a small factory in the UK, using mulesing free and cruelty free yarn. Across the brand’s entire supply chain, everyone is paid above a local living wage.
OMHU's affiliate channel aims to partner with likeminded publishers to capture the hearts and minds of new audiences.
